The latest trends
How Sandbox VR Turns Player Experience Into Content
Sandbox VR immerses players in a full-body VR experience, where they can embark on quests, fight off zombie hordes, or even step into the viral world of Squid Game.
As they play, their sessions are recorded and automatically edited into personalised trailers. To get their hands on these cinematic mementos, participants must share their email addresses.
It not only enhances customer engagement by offering a memorable, shareable keepsake but also builds a valuable email list for targeted marketing.
This strategy turns a unique experience into a lasting marketing asset, encouraging repeat business and social sharing.
Experiential Entertainment is Evolving - Success Depends on Seamless Collaboration
https://blooloop.com/immersive/opinion/experiential-entertainment/
The Void Lounge - A sit down experience
After a long post-crash stasis, VR/MR entertainment company The Void is revamping its strategy with its new innovation: the Void Lounge.
Known for its large-scale, 4D, multisensory experiences that transport players to galaxies far, far away or the jungles of Jumanji, the Void Lounge introduces a more intimate, cost-effective VR/MR experience.
This compact setup hosts 2-6 players around a table equipped with haptic feedback, scent, wind, and heat effects, enhancing immersion while allowing guests to eat, drink, and explore virtual worlds.
It’s a fresh take on virtual experiences - could this scaled-down model signal the future of more accessible, social VR experience?
https://winmassiveimpact.com/reports/state-of-the-escape-room-industry-report-2024-owners-survey/
Cheetos - The Other Hand Escape Room
IKEA - Roblox Virtual Tour
Severance - OOH Campaign
The Traitors Immersive Experience
Unlocking Lessons - Escape Rooms in Education
Escaping the ordinary: Premiumisation and Social Trends are Shaping the market
As discretionary spending tightens, UK consumers are increasingly selective in their leisure choices, prioritising quality, social engagement, and cognitive value over casual outings. Escape rooms, positioned at the intersection of immersive entertainment and problem-solving, must adapt to these shifting preferences to maintain relevance.
Key Market Shifts:
Premiumisation – Consumers are willing to spend on high-value experiences. Rather than competing on price, escape rooms should enhance storytelling, production quality, and exclusivity to justify higher ticket costs.
Social Capital & Digital Influence – Leisure decisions are increasingly shaped by online reviews and peer recommendations. Escape rooms must capitalise on social proof, ensuring shareable experiences and influencer engagement.
Localised Leisure – With rising travel costs, consumers favour convenient, city-centre options. Spontaneous bookings and local marketing will be crucial.
Cognitive & Corporate Demand – The shift towards mental wellness and team-building presents opportunities for corporate packages and structured problem-solving experiences.
Hybrid Work & Off-Peak Optimisation – With flexible working patterns, escape rooms can drive midweek and daytime demand through targeted pricing strategies.
Escape rooms must pivot from casual entertainment to a premium, immersive, and socially driven proposition. Leveraging exclusivity, local convenience, and cognitive engagement will be key to sustaining demand in an increasingly discerning market.
The Rise of Overnight Escapes
In 2024, overnight escape rooms are gaining momentum, with 13 locations now listed across 8 U.S. states.
This new format takes the traditional escape room experience and extends it into a longer, fuller immersive adventure that keeps players locked in for days and pulls them deeper into the narrative.
Stay-and-play locations like The Sherlock Home (A House of Conondrums), Wild Heart Ranch, and Wales' The Key of Dreams are leading the charge on this emerging trend.
While these experiences demand more intricate design and development, they also tap into a growing market hungry for deeper, more captivating challenges.
The Escape Game (testomonials)
Marrio X TED - The Curiosity Room
Energy saving plans
Rubis PV isntallation
Shell adverts banned
Shell has been banned from running “greenwashed” advertisements that overstated the amount of green energy the oil giant produced.
The Advertising Standards Authority (ASA) found the FTSE 100 company had “misleadingly” trumpeted its investment in renewables in ads on billboards, television and Youtube, while omitting that most of its business came from fossil fuels.
https://www.telegraph.co.uk/business/2023/06/07/shell-adverts-ban-greenwashing-wind-turbines/
Octopus Solar Influencers
Blogger, social media influencer and Octopus Energy customer, Sarah Chambers (aka Sarah Go Green), gives the down-low on her solar installation with Octopus Energy.
Sarah shared the benefits of generating green power now, and for future generations.
Source: Octopus
Octopus Cricket Partnership
Octopus Energy’s investment is more than just eye-catching posters with a contextually relevant message for where they are placed, it drives significant revenue into grassroots sports through our revenue-sharing model with the clubs.
Source: https://grassrootmedia.co.uk/octopus-energy-hits-six-with-cricket-campaign/
Digital trends - energy saving
Our digital marketing team tell us that there are peaks for when people are searching for energy-saving advice. The recent bad weather could point to an uplift in August.
Source: Google Keyword Planner and TPA
